Improve conversion rates on your website and turn visitors into paying customers with CRO!

What you’ll learn

  • The basics of Conversion Rate Optimization (CRO)
  • How to optimize your website for better conversion
  • User experience (UX) design principles
  • A/B testing techniques and best practices
  • Landing page optimization strategies
  • Effective call-to-action (CTA) designs
  • Analytics and data-driven decision making
  • Heat maps and click-tracking tools
  • How to analyze and optimize the conversion funnel
  • Multivariate and split testing methods
  • User behavior analysis and optimization techniques


  • No knowledge of coding or statistics is needed.
  • Having a website and being motivated to use CRO to enhance sales
  • Having a good understanding of marketing concepts


Do you want to understand how visitors to your website behave, such as what they click on and how they interact with your site? Or maybe you want to see which parts of your website are the most popular and which need improvement?

Conversion rate optimization (CRO) can help improve the overall performance of your website by increasing the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. By analyzing user behavior, identifying areas for improvement, and testing different variations, you can optimize your website to better meet the needs and expectations of your target audience, ultimately resulting in increased conversions and revenue.


  1. The principles of CRO and how it can benefit your business

  2. How to optimize your website for better conversion

  3. How to use data and research to improve your website

  4. How to design tests for optimal results

  5. How to segment and personalize your website for visitors

  6. How to develop an optimization roadmap

  7. Testing methodologies, such as multivariate and A/B testing methods

  8. How to identify and break down the barriers to improving conversion rates on your website

  9. How to conduct analysis to understand your test results

  10. How to increase conversions with a better CRO funnel

  11. How to understand where the highest volume of users are exiting the site and where the most significant opportunities lie

In this CRO course, you will learn about user experience (UX) and its importance in the conversion rate optimization process. In addition, you will explore various techniques for improving the user experience of your website for visitors, including creating clear and easy-to-use navigation, optimizing page load speed, and improving the overall design and layout of your website.


  • We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

  • We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 400,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.


  • Theory: 2 hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

  • Lifetime access to the course and any future updates.

  • 24/7 Support: If you have questions, I will always be willing to answer them.

  • Complete the course and receive an Udemy certificate.


This course comes with a 30-day money-back guarantee.

Ready to optimize your website for better conversions? Join our Conversion Rate Optimization course now and start improving your online business!

Who this course is for:

  • Beginners and intermediate Conversion Specialists who want to become experts in this field
  • Online marketers who want to learn more about digital business and its optimization
  • Wed designers and web developers who want to learn more about CRO
  • A marketer who knows about testing but wants to look at a variety of tools and strategies
  • Business owners and e-commerce managers who want to keep improving their websites’ conversion rates and beat the competition